Lori's Bio

A seasoned travel executive and successful leader, Lori brings deep expertise to her Insightful International clients in the areas of distribution, business development, strategic planning, product development, market analysis, and sales. Known for her exceptional ability to identify and develop business opportunities, she shares her experience and passion for growing companies to help guide clients in their business ventures. 

Lori began her career in the Travel Industry as a Tour Director leading groups of travelers all over the world. She firmly believes that this position set the base for a greater understanding of the customer, ultimately positioning her well in achieving excellence in creating product and selling it.
 

Previously Lori served in Senior Leadership roles at organizations such as Saga Holidays, TNT Vacations, Smart Destinations and Go City. During this time, she served as Manager of Tour Directors and Operations, Buyer and Product Manager, Regional Director of New Markets, VP of Business Development, SVP of Global Trade Sales, and SVP of Market Development. Lori was a leader in the sale of Smart Destinations in 2016 and grew the Travel Trade business at Go City to $160 million, prior to turning her attention back to developing new markets. 

Lori holds an advisory board position with Imagine Experiences (London), a committee member position with Tourism Cares and has volunteered with both Women in Travel Thrive and Impact Travel Alliance.  Join Lori each week on the podcast, “Experience This” along with her co-hosts, Bruce Rosard and Christian Watts as they discuss all things in the Travel and Experience Industry.